Building the High-Trust Organization: Strategies for Supporting Five Key Dimensions of Trust (J-B International Association of Business Communicators) by Pamela S Shockley-Zalabak & Sherwyn Morreale & Michael Hackman

Author:Pamela S Shockley-Zalabak & Sherwyn Morreale & Michael Hackman
Language: eng
Format: mobi
ISBN: 9780470582930
Publisher: Wiley
Published: 2010-03-08T14:00:00+00:00

Strategy Four: Align Communication, Policies, and Practices to Support Concern for Stakeholders

Excel at alignment.

Organizations excelling at alignment among intentions, behaviors, policies, and practices understand their trust profile and actively eliminate inconsistencies among intent, behaviors, and practices. Leaders at all levels are held accountable for developing consistency in messages, actions, and practices that reflects a genuine caring for stakeholders. Policies and practices are developed with a commitment to achieving goals through employees, vendors, customers, clients, investors, or donors, not in spite of these important stakeholders. Assessments of alignment should be conducted periodically, with revisions made as needed. We know from experience that this is easier said than done. We also know the vast majority of leaders want to express concern for stakeholders. However, it is uncommon to find organizations that regularly assess their communication, policies, and practices. We emphasize this strategy because it is an uncommon practice that pays rich dividends.

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